'Frier captures the power Instagram came to wield in society even among those who didn't use it. A compelling tale of app jealousy.' Financial Times Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. Instagram has remade us all in its image. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture.
Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The inside story of the how Instagram took over the world.ĭrawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communicationsometimes for the better and, as Frier so adeptly shows, also for the worse.' 'Sarah Frier’s No Filter is a. It explores how the virtuoso stage clowns and mimes. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. 'Clear-eyed and objective.' New York Times This book tells the story of ground-breaking movement theater performers of the late twentieth century. 'Deeply researched and highly entertaining.' The Times It demonstrated just how much wealth and power the industry holds and how it could be wielded. Winner of the FT & McKinsey Business Book of the Year Award 2020 Facebook’s 1 billion acquisition of Instagram was a watershed moment for Big Tech.
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